Rule of Thumbs: Write a Business Plan


On occasion, I’ve been approached by small and medium sized companies. Some are start-ups. Many are established.  Others are handed down from generation-to-generation, modifying practices to accommodate trends, customer satisfaction, and up-to-date processes for profitability.   

So when I asked for copies of their business plans, their standard answer is “it’s all in my head.”   

Then I follow up with “is this where you want your company to be?  In your head? "